I practice all facets of Nevada real estate, including commercial and multi-family listing, 1031 exchanges, investment real estate and second homes
I have to respond: "Why do you call me that?"
Honolulu is beautiful, and so is the desert of southern Nevada.
Sure, in Las Vegas, I can't see the stars at night the way I could after driving a few miles past Dillingham Airfield on Oahu's North Shore.
That's fine. The marquees, signs, and illuminated skyscrapers of Las Vegas Boulevard are the stars.
And if you're not satisfied with that, there's the drive to Tonopah.
I guess in a way I am the man now. I'm the old guard.
I'm talking about advertising. People don't advertise these days. Slogans, jingles, epic commercials cut by Hollywood producers with superhero music are out of style.
This new trend, story driven marketing. It is interesting.
It seems to focus on the products, and the results we produce.
It is storytelling, so it naturally encompasses feelings, but in practice it seems to uphold the mentality that you can't feel your way into something.
I don't know about that.
Tell that to a young couple buying a home. She's pregnant. He's working hard. I'll take them through the front door and they'll see in a second, before their eyes, the future they're building. They'll see a crib. They'll see a couch and they'll see kisses with wine glasses in hand in the living room. It is human nature to dream. It is human nature to step, for a little while, into the future.
Tell that to grandparents now assured their own stories are among the many channels that lead to a big ocean. They know they're nearing the end. You and I fear it on the inside, but those two, they're not afraid. I show them a yard where their grand-kids and great grand-kids will play out by a pond, and where they'll sit on chairs and watch.
Nothing sad about aging, not for them.
It's that old "last house," story.
It brings a tear to our eyes because we are young and the human experience, being born and living and eventually dying, is still fresh to us. It hits us like art. The idea of mortality is a dominant color in a motion picture that we see before us from when we wake up to when we retire to bed.
Not to my buyers. The kids and the grand-kids are why.
The phrases "last Christmas" and "last house" and "last decade" or "last years alive" don't shake them to the bones with fear like it does us. There will be more. The grandchildren playing, their sons and daughters kissing their wives and husbands as they watch. They'll all be there to live it as long as forever.
They felt their way into good lives.
How else do we live good lives but through feeling?
So, I'll do whatever it takes to sell your house, whether you call it advertising or not.
In the end, heart is all that matters. I've had a few people tell me it's a curse to have a heart. But what are you going to do?
Do not fear your dreams. Do not back away from passions.
Write your story and do it fearlessly. I'll ghostwrite part of it if you'd like. All you have to do is call.
Lets find home together.